High Roller Reining Classic · September 11–17, 2026 · Las Vegas, NV

Sponsorship Opportunities

Stand with one of NRHA’s premier events. Sponsorship packages, title opportunities, and add-ons that put your brand in front of the Western performance horse community, in the arena and on the livestream.

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Due to a scheduling conflict at the South Point Arena, the 2026 High Roller Reining Classic will run on revised dates: September 11–17, 2026. Our long-standing partnership with South Point allowed us to work together to find the best solution to this conflict that would accommodate events on their schedule. Thank you for your understanding and continued support. We look forward to welcoming you to another outstanding High Roller Reining Classic.

The High Roller Reining Classic is more than an event — for almost twenty years it’s a celebration of the Western lifestyle and the people who carry it forward. Attendees come because this world is part of who they are. They value authenticity, craftsmanship, and the brands that stand with their community. They show up with passion, pride, and a deep connection to the horses, families, and traditions that define their lives.

For sponsors, this is an opportunity to become part of something meaningful and support the industry you love. High Roller attendees don’t just watch from the stands — they engage, they explore, they invest in the products and companies that elevate their lifestyle. They remember the brands that show up for them.

And we show up for our partners in return. The High Roller Reining Classic is built on longstanding relationships, mutual respect, and a commitment to support those who support us. When a brand joins our event, we champion them — through visibility, engagement, and genuine partnership. We work to ensure sponsors feel valued, integrated, and connected to the community they’re investing in.

Partnering with the High Roller means aligning with a lifestyle that is lived with heart. It means standing beside a community that rewards authenticity with loyalty. And it means joining an event team that believes in lifting up the partners who help make this experience possible. Your partnership directly drives the High Roller’s growth, its ability to innovate, and its future as one of the premier Western performance sports events in the country.

2026 High Roller Reining Classic

Sponsorship Packages

Package 1 · Award Sponsor

Custom Gist Buckle Sponsorship

$1,000
  • Sponsor logo and hotlink on event website
  • Sponsor receives a banner in the Priefert arena (banner supplied by Sponsor)
  • Sponsor recognition on the Sponsor Thank You board
  • Sponsor receives PA announcements during the event
Package 2

Bronze Sponsorship Package

$1,500
  • Sponsor receives a banner in the Markel (main) arena (banner supplied by Sponsor)
  • Sponsor logo and hotlink on event website
  • Sponsor recognition on the Sponsor Thank You board
  • Sponsor receives PA announcements during the event
Package 3

Silver Sponsorship Package

$2,500
  • Sponsor receives a banner in the Markel (main) arena (banner supplied by Sponsor)
  • Sponsor 30-second video commercial (provided by sponsor), rotated among sponsors, streaming live on highrollerreiningclassic.com
  • Sponsor logo and hotlink on event website
  • Sponsor recognition on the Sponsor Thank You board
  • Sponsor receives PA announcements during the event
Package 4

Gold Sponsorship Package

$5,000
  • Sponsor receives two (2) banners in the Markel (main) arena (banners supplied by Sponsor)
  • Sponsor receives a 10’ × 10’ display space with priority placement on the arena concourse
  • Sponsor 60-second video commercial (provided by sponsor), rotated among sponsors, streaming live on highrollerreiningclassic.com
  • Sponsor logo and hotlink on event website
  • Sponsor recognition on the Sponsor Thank You board
  • Sponsor receives PA announcements during the event
Package 5

Platinum Sponsorship Package

$10,000
Arena Presence
  • Two (2) banners in the Markel (main) arena (banners supplied by Sponsor)
  • Two (2) banners in the Priefert arena (banners supplied by Sponsor)
  • A 10’ × 20’ display space with priority placement on the arena concourse
Hospitality
  • Daily lunch for six, provided each competition day
  • Ten (10) drink tickets for the South Point Arena CINCH Saloon
Media & Recognition
  • Two 60-second video commercials (provided by sponsor), rotated among sponsors, streaming live on highrollerreiningclassic.com
  • Sponsor logo and hotlink on event website
  • Sponsor recognition on the Sponsor Thank You board
  • Sponsor receives PA announcements during the event
Unique Sponsorship Opportunities

Marquee & Title Sponsorships

Presenting Title Sponsor

“The High Roller Reining Classic is presented by …”

Complete deliverables available on request.
Aged Event Division Title Sponsor

Presenting Title Sponsor of an Aged Event Division

Futurity · Derby · Novice Derby — complete deliverables available on request.
Title Sponsor

FREE Exhibitor Competition Video Distribution

$15,000
  • Sponsor brand located on screen
  • May be split between four (4) sponsors at $3,750 each
Broadcast

Live Feed Broadcast Sponsor

$5,000
  • Sponsor brand located on screen for the duration of competition

All sponsors of these Unique Opportunities will receive: additional deliverable sponsor options are available for each Unique Sponsorship Opportunity and customizable based on the interests of the sponsor. Complete deliverables available upon request.

Unique Partnership Opportunities

Add-On Opportunities

Purchased as stand-alone sponsorships or added to any sponsorship package.

Hospitality & Exhibitor Experience

Exhibitor Welcome Bags Sponsor logo on exhibitor welcome bags$5,000
Morning Coffee & Donuts Provided each show day, located by the show office$2,000
Exhibitor Ice Cream Social Hosted one afternoon during the event$1,500
Water Station Sponsor Logo displayed at the station in front of the show office$1,500

Digital & Media

Social Media Coverage Logo featured on daily event recap posts$5,000
Competitor Video Sponsor Logo on all competition videos distributed to exhibitors$2,500
Trainer Spotlight Logo included on all trainer spotlights$2,500
Results Logo on official results graphics shared online$1,500
Draw Sheets Logo placement on Aged Event printed draw sheets$1,000
“Run of the Day” Sponsor Logo placement on the daily feature social media post$1,000
Delayed Arena Feed Sponsor Markel Arena competition and Priefert Arena competition$1,000

Arena & Event Experience

Arena Entrance Sponsor Logo displayed at the main competitor entrance to the Markel Arena$5,000
Scoreboard Sponsor Logo displayed on the main arena digital scoreboard$5,000
Back Number Sponsor Logo on all exhibitor back numbers$2,500
In-Gate Board Sponsor Logo recognition on the arena in-gate boards providing draws and scoring stats$1,000

Deliverables may be customized to Sponsor interests. Availability is limited and opportunities are awarded on a first-come, first-served basis.